KOREA’S NO.1 BURGER & CHICKEN BRAND

BIG TASTE.
BUILT FOR
THE WORLD.

Backed by Korea’s largest burger QSR network, Mom’s Touch brings bold food, proven franchise capability and a scalable partnership model to every market.

22Years of
proven growth
Mom's Touch signature burgers, chicken and fries

BOLD KOREAN FLAVOR · GLOBAL PARTNERSHIP

1,500+ STORES IN KOREA
#1 BURGER STORE NETWORK
ASIA GROWING FOOTPRINT
4 CORE CATEGORIES

BORN IN KOREA. LOVED FOR THE TASTE.

A local favorite,
ready for the world.

Founded in 2004, Mom’s Touch has grown into Korea’s largest burger QSR network by staying true to a simple promise: fresh, generous food at a price people love.

Built on market-leading chicken burgers, the brand has evolved into a multi-category QSR platform spanning chicken burgers, fried chicken, beef burgers and pizza.

Why we win
1,513Stores in Korea2025
99%Franchised store baseScalable network
500M+Thigh Burgers soldSince launch
22Years of proven growthFounded 2004
Mom's Touch signature chicken burger
THE TASTE THAT
STARTED IT ALL
THIGH BURGER
MOM’S
TOUCH
KOREA

THE PRODUCT ADVANTAGE

Craveability,
built into every bite.

Six product truths define the unmistakable taste, texture and generous satisfaction of Mom’s Touch.

EXTRA CRISPY
01

EXTRA CRISPY

HAND CRAFTED
02

HAND CRAFTED

MAILLARD PERFECTION
03

MAILLARD PERFECTION

SECRET CAJUN-STYLE RECIPE
04

SECRET CAJUN-STYLE RECIPE

SMASHED BEEF
05

SMASHED BEEF

WHOLE CHICKEN
06

WHOLE CHICKEN

Growing across Asia,
one strong market at a time.

We build each market with a committed local partner, disciplined operations and a clear path from launch to scale.

Mom's Touch store in JapanTokyo

MARKET STATUS

5 STORES

Japan

Five stores now operating in Japan, led by the Shibuya flagship.
Mom's Touch store in MongoliaUlaanbaatar

MARKET STATUS

20 STORES

Mongolia

A 20-store network built with an experienced local master franchise partner.
Mom's Touch store in LaosVientiane

MARKET STATUS

1 STORE

Laos

The first Mom’s Touch store is now open in Vientiane.
NEXT MARKETSGSingapore
Singapore

MARKET STATUS

COMING SOON

Singapore

Preparing to introduce Mom’s Touch to Singapore.
NEXT MARKETUZUzbekistan
Tashkent

MARKET STATUS

COMING SOON

Uzbekistan

Preparing to open Mom’s Touch in Uzbekistan.

FROM FIRST CONVERSATION TO SCALE-UP

Your market.
Our full support.

Mom's Touch training team
01

Transplanting Mom’s Touch system

  • Business Strategy / Operations
  • Marketing / Supply Chain Management
02

Consulting for building Central Kitchen

  • Provision of a highly-tailored consulting on each growth stage based on the number of stores
03

Hands-on Assistance

  • Free of charge initial hands-on Training
  • In-depth advices and supports by an export staff to partners
04

R&D Support for localized product

  • Localized menu development by R&D Team at Seoul HQ and annual supporting system
05

Assistance in localization

  • Finding out the appropriate supplier of raw materials
  • Support for the development of localized for chicken & burger
06

Interior & Equipment

  • Standard guideline of interior & equipment
  • Deployment of HQ member to support localization

BRING MOM’S TOUCH TO YOUR MARKET

Let’s build the next
success story.

We are looking for ambitious partners with the experience, resources and local insight to build a category-leading business.

  • Foodservice or adjacent operating experience
  • Capital and development capability
  • Strong local market understanding
  • Supply chain or distribution experience

PARTNERSHIP PROCESS

01Submit application
02Internal evaluation
03Sign NDA
04Negotiate terms
05Sign agreement

START A CONVERSATION

Tell us about your market.

GOOD PARTNERSHIPS START WITH CLARITY

Questions,
answered.

Does Mom’s Touch offer individual franchises overseas?+

Our international expansion is primarily developed through master franchise partnerships by country or defined territory.

What kind of partner are you looking for?+

We seek companies with foodservice or adjacent operating experience, local market knowledge, development capital and the ability to build a scalable supply and store network.

How does Mom’s Touch support a new market?+

Support spans system transfer, hands-on training, localized menu R&D, supply-chain setup, interior standards and equipment selection from launch through expansion.